Hulu has not one, but two original shows ready to stream over the Interwaves in the near future—one of them is even scripted. (The other is reality. Groan.) These aren't just six-packs of five minute webisodes; they're original content aiming to follow in the footsteps of HBO. Giddyup!
Hollywood is teetering on a ledge, debating whether or not it should jump into the great unknown of the internet. Hulu and Netflix are standing behind, ready to push the industry in for its own good.
The amateur, short-form online video boom of the past five years has been cool, but it isn't an endgame. Sure, it generated an audience—we'll always watch those five minute Funny or Die vids in our cubicles as we work—but it isn't enough to drive an industry. Online TV has the potential to be more than just an alternate, low-budget route for jaded producers, writers, and actors. It could do more than just serve as a glorified DVR with more restrictions than an airport security checkpoint. On-demand, broadcast-quality TV on any device is the prize. Hulu and Netflix have delivered on the infrastructure, but networks and studios are balking on content in the name of short-term profit. So in the face of hostility, the two services have decided to stop waiting for the dinosaurs to come around, and in effect, have become their own networks. Awesome.
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